Competitive Analysis
Strengths
- Carvel provides online ordering and delivery
- Offers various promotions online and instore, their most known one is Wednesday is Sundae
- Offer different varieties of ice cream from ice cream pints, pint slices to Netflix inspired pints
- Offer different purchasing methods from which grocery store, ice cream shop to delivery options
- The company’s Caring Dairy program is dedicated to keeping cows and farmers happy
- Offer a variety of toppings to combine into ice cream
Weaknesses
- Only a limited amount of Carvel stores allow you to order online, most require ordering over the phone.
- Some flavor names have caused controversy such as Shweddy Balls, Black and Tan, and Bernie’s Yearning
- In July 2017, traces of the herbicide glyphosate were found in in 10 of 11 samples of the company's ice creams
- The founders are very politically active, and have faced controversy from both political parties
- On the expensive side
