Essex Market

UX Design

Overview

Moving Essex Market to an online experience due to the effects of COVID-19.

Duration

3 months

Role

UX/UI Design

Team

Shania Bacchus
Rosa Borrell
Alice Garcia
Emily Yu

Tools

Figma
Photoshop

Objective

How to attract customers to shop at markets rather than supermarkets.

Problem

How might we make shopping at essex market easy and convenient to give customers the best experience possible?

Solution

Create a app/website that makes the shopping at Essex Market welcoming, exciting, and easy.

Strengths

Diverse range of vendors to satisfy any craving
Have non food vendors as well
Lively atmosphere
Have a strong social media presence

Convenient location, located right in Grand Central
Offer a variety of high quality products
100% of market merchants are local businesses
Has an easy to navigate website

Local and regional businesses
Diverse selection of food
Offer take out and delivery

Weaknesses

Always overcrowded
Website is outdated

On the expensive side
Crowded during rush hour

On the expensive side

Personas

Empathy Interviews/Affinity Map

Based on the interviews, many want friendly customer service, good prices, high quality and fresh products.

Empathy Map

Alex is always on the lookout for new foods and great deals. He wants to learn new recipes to cook for family.

Journey Map

Alex is able to plan out his trip to the market for Thanksgiving dinner using his computer and phone ensuring he gets the best price and products.

Research

Competitive Analysis

Problem Statement

Alex, who loves to cook, needs to learn new recipes and tips and find new items and more deals, because he is trying to learn all possible ways to make his future family much more enjoyable.